What are you trying to say and to whom? These are the first 2 questions you should ask.
How do I need to impact or motivate my viewer?
Do you just need to relay some facts? If so, make a Powerpoint and save your money, time and trouble.
A moving image has the unique ability to stir emotional reactions, but it takes effort to create a good one.
Are you sure you need VIDEO Production? If so, make it work for you. Know the impact you want to create in your viewer.
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